SoftwareONE

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Global Content Writer/Editor

Global Content Writer/Editor

ID 
2017-2154
# of Openings 
1
Job Locations 
US-WI-Waukesha
US-MA-Boston
US-IL-Chicago
Posted Date 
5/30/2017

More information about this job

Overview

Who you are:

A rising star with expertise in content creation and editing in the technology sector. You are a creative thinker, and clear communicator. You’re on an upward curve in your career but are thirsty to be challenged further. You’ve worked in big and small companies but you’ve always delivered your best work in an entrepreneurial, growth environment.

 

Who we are: 

Business IT is evolving.  From on-premises to the cloud, Enterprises, IT teams and Lines of Business are seeking disruptive technologies that simultaneously drive innovation and maximize the value of their investment. As an IT platform, solutions and services company, SoftwareONE leads organizations on their journey to digital transformation leveraging and maximizing the value of resources both on-premises and cloud in a hybrid environment.  Our proprietary platform, PyraCloud, empowers organizations with complete end-to-end visibility and insight into their on-premises and cloud deployments – all with the goal of deciding on the best options and maximizing software investments while minimizing compliance risk SoftwareONE has built strategic relationships with many of the top software vendors, including Microsoft, IBM, SAP, Oracle, VMware, and AWS. SoftwareONE have over 3,000 employees and over $7B in revenue and is invested in its 80+ locations worldwide.   

Responsibilities

What you’d contribute: 

We want you to help us and our brand to be recognized for delivering world class products and services across our industry. We’d love you to help us generate more sales and expand our digital footprint to get us in front of new and existing customers. You will play a critical role in finding the optimal ways to shape and communicate the value of product and offerings to the world. Above all, more than anything, we want you to help our customers understand how we can help them.

 

What you’d be accountable for:

  • Create compelling thought leadership content in easily consumable formats to increase engagement, and lead funnel conversions.
  • Collaborate with marketing, services, cloud, and our executive team members to create and maintain editorial calendars, and oversee the creation of content.
  • Develop and manage the editorial calendar based on strategic goals, business priorities, launches and other events.
  • Innovate new messaging for the website, which is continually evolving to reflect new capabilities as well as changes in the marketplace.
  • Partner with Global Product Marketing, Global Digital Marketing and other coworkers in the Marketing Department to plan and execute content programs across channels to drive pipeline.
  • Work closely with SoftwareONE’s internal subject matter experts to understand the dynamics of the cloud ecosystem and extract key trends, topics and content themes that will help us engage our target audience.
  • Drive continuous innovation in evolving formats (white papers, ebooks, infographics, case studies, etc…) most effective at engaging our target audience.

Qualifications

Experience:

  • Bachelor’s degree in journalism, marketing, communications, or a related field.
  • 3-5 years of writing and editing experience, preferably in B2B with familiarity of AP style.
  • Demonstrable track record of defining and executing highly effective content marketing programs.
  • Metrics-driven, with a relentless focus on creating content to increase site visits, search rankings and ROI. Experience with developing KPIs, dashboards and benchmark reports to measure content engagement success.
  • Proven ability to translate brand personality and services/solutions/platforms capabilities into content assets that engage customers and increase lead generation/conversion rates.
  • An understanding of localization strategies, translation processes, etc.
  • Excellent storyteller, with outstanding written and verbal communication skills.
  • Creative thinker, with the ability to work under tight deadlines.
  • Track record of production across at least more than one content type - long-form writing, slide presentations, video, and audio recordings
  • Experience in managing a variety of internal and external content producers to ensure their deliverables are clear in message, on-time, and on-budget
  • Working knowledge of a marketing automation platform such as Marketo or Hubspot
  • International and US travel about 15% of time. Ability to speak multiple languages a plus.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.